Create a Social Media marketing roadmap
Client: SLM, LLC
Working Time: May 2017 – July 2018
Purpose: Build initial brand awareness using social media marketing.
For an organization, one of the most important things you can do is to create a brand. That said, most companies work to develop a brand over time – incorporating print, television and social. But for companies with limited budget or time, social media presents a unique opportunity to quickly articulate to customers who and what you are.
This client came to us with bold ambition and a great product. It was important that the brand be recognized by the right customers. In the industry, the term ‘omni’ best represents the clients vision – the brand should be consistent when presented on tablet, mobile, social.
Working with the clients photographers, designers and web development team, we helped craft an omni-strategy that presented the brand in a consistent and clear manner. Across all platforms, the company was represented the same – helping customers to connect and understand the value proposition. The engagement was a success, and the brand has continued to grow significant marketshare.